Administrator, Social Media



The Company is seeking an Administrator, Social Media to support our rapidly growing team. The Administrator, Social Media will be responsible for updating and maintaining accurate pricing and promotional information for our properties across various platforms. This role is pivotal in ensuring that our units are competitively priced and that special offers are communicated effectively to prospective tenants.

The Company is a property management company focused upon managing residential apartment properties in the Bay Area. The Company seeks to attract and retain motivated real estate professionals who love the unique local Bay Area culture.

At Ballast, we think renters can experience San Francisco’s old-world charm without having to endure the 70’s avocado fridge. We work hard to find historic apartment buildings in all the best San Francisco neighborhoods. Our architectural crew then carefully renovates each structure, restoring its unique characteristics, and builds modern amenities into the units. We believe living spaces should have integrity and are deeply committed to our tenants.


Primary Responsibilities

  • Content Creation: Develop, design, and produce high-quality content for various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and TikTok
  • Content Strategy: Collaborate with the marketing team to create and implement a content calendar that aligns with the company’s marketing strategy and goals
  • Engagement: Monitor and respond to audience interactions, comments, and messages in a timely and professional manner
  • Analytics: Track and analyze content performance using social media analytics tools to optimize and report on engagement and reach
  • Trends: Stay up-to-date with the latest social media trends, tools, and best practices to ensure our content remains relevant and innovative
  • Brand Voice: Maintain a consistent brand voice and visual style across all social media channels


Minimum Requirements and Qualifications

  • 1-2 years of experience in real estate, leasing, social media content creation, or a similar role
  • Must reside and conduct work in San Francisco, CA
  • Proficiency in Rent Café Yardi Yardi Voyager and other real estate management software
  • Experience with preferred
  • Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro)
  • Strong understanding of social media platforms and their respective best practices
  • Excellent written and verbal communication skills
  • Creative mindset with an eye for detail and a passion for storytelling
  • Ability to work independently and collaboratively in a fast-paced environment
  • Strong organizational skills and the ability to manage multiple projects simultaneously
  • Knowledge of social media analytics and reporting tools


Key Skills and Competencies

  • Excellent organizational and time-management skills
  • Ability to work collaboratively on a team
  • Proven ability to handle multiple tasks and meet deadlines in a fast-paced environment
  • Strong attention to detail and accuracy


Ballast and its affiliates are committed to creating a diverse environment and are proud to be an equal-opportunity employer.  All qualified applicants will receive consideration for employment, and we prohibit discrimination and harassment of any type based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.  We are also committed to compliance with all fair employment practices regarding citizenship and immigration status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We thank all applicants who have applied however only those selected for an interview will be contacted.