SUMMARY

The Company is seeking an Administrator of Marketing to support our rapidly growing team.  The successful candidate will play a pivotal role in promoting and enhancing the visibility of our property management services. Your expertise in marketing strategies and property management will contribute to driving tenant acquisition, brand recognition, and overall business growth. You will collaborate with cross-functional teams to develop and execute marketing campaigns that align with our company’s goals and values for our portfolio in the San Francisco metropolitan area.

The Company is a property management company focused on managing residential apartment properties in the Bay Area.  The Company seeks to attract and retain motivated real estate professionals who love the unique local Bay Area culture.

At the Company, we believe it is possible for renters to experience San Francisco’s old-world charm without having to endure the 70’s avocado fridge. We work hard to find historic apartment buildings in all the best San Francisco neighborhoods. Our architectural crew then carefully renovates each structure, restoring its unique characteristics, and builds modern amenities into the units. We believe living spaces should have integrity and are deeply committed to our tenants.

Primary Responsibilities

• Develop and implement comprehensive marketing strategies to attract and retain tenants for managed properties
• Identify target demographics and tailor marketing efforts to their preferences and needs.
• Stay updated on industry trends and competitor activities to ensure our marketing remains innovative and competitive
• Plan, execute, and monitor multi-channel marketing campaigns, including online and offline channels
• Create compelling content, including property listings, advertisements, social media posts, and blog articles
• Collaborate with the creative team to produce visually appealing marketing materials.
• Manage the company’s online presence, including the website, social media platforms, and online directories
• Optimize digital marketing efforts for search engine visibility and lead generation
• Maintain a consistent and strong brand image across all marketing materials and touchpoints
• Develop and enforce brand guidelines for property management marketing materials
• Cultivate relationships with current tenants and encourage referrals through tenant appreciation events and loyalty programs
• Address tenant inquiries and concerns promptly, enhancing tenant satisfaction
• Work closely with property management teams to understand the unique features and benefits of each property
• Collaborate with the leasing team to ensure seamless integration of marketing efforts into the leasing process
• Track and analyze key performance metrics to evaluate the success of marketing initiatives
• Use data-driven insights to refine strategies and improve campaign effectiveness
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI

Minimum Requirements and Qualifications

• Bachelor’s degree in marketing, Business, or a related field. Relevant certifications are a plus
• Proven experience in property management marketing, real estate marketing, or a related industry
• Minimum 1-2 years of work experience in marketing or administration
• Proficiency in digital marketing tools, including social media platforms, content management systems, and email marketing

Key Skills and Competencies

• Strong understanding of marketing principles, strategies, and best practices
• Excellent communication and interpersonal skills to work effectively with cross-functional teams and tenants
• Analytical mindset with the ability to interpret data and generate actionable insights
• Creative thinker with the ability to generate innovative marketing ideas
• Detail-oriented and well-organized, capable of managing multiple projects simultaneously

Ballast and its affiliates are committed to creating a diverse environment and are proud to be an equal-opportunity employer.  All qualified applicants will receive consideration for employment, and we prohibit discrimination and harassment of any type based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.  We are also committed to compliance with all fair employment practices regarding citizenship and immigration status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We thank all applicants who have applied however only those selected for an interview will be contacted.